The corporate icons collectively convey the company’s core values: “Start with the customer” is symbolised by a star with a person at the center, representing excellence and a customer-centric approach; “Challenge and Collaborate” is depicted by three interconnected people, emphasising teamwork and the power of collaboration in overcoming challenges; “Be kind” is illustrated by a person with a shared heart, highlighting the importance of kindness and empathy in all interactions; and “Own it” is represented by an abstract copyright symbol with elements resembling people, underscoring the significance of taking responsibility and ownership.