As part of MVRC’s initiative to reinforce their corporate values, I collaborated with their marketing manager to create a set of icons that distill these values into simple, impactful visual representations. The goal was to create icons that simplify and effectively communicate MVRC’s corporate values, ensuring they are easily understood and remembered by all employees.
To ensure these icons are seamlessly integrated into MVRC’s internal communications, I developed various assets, including posters and screensavers. These assets serve as constant reminders of MVRC’s corporate values, fostering a cohesive and value-driven work environment.
The icons were designed using universally recognizable symbols to ensure clarity and memorability. Each icon was crafted to encapsulate the essence of a specific corporate value, making them easily identifiable and relatable.
Deliverables
[Corporate Values Icons] A set of icons representing each corporate value.
[Posters] Individual posters for each corporate value, designed for display in common areas.
[Screensavers] Screensavers featuring the icons, designed for use on employee computers.
The corporate icons collectively convey the company’s core values: “Start with the customer” is symbolised by a star with a person at the center, representing excellence and a customer-centric approach; “Challenge and Collaborate” is depicted by three interconnected people, emphasising teamwork and the power of collaboration in overcoming challenges; “Be kind” is illustrated by a person with a shared heart, highlighting the importance of kindness and empathy in all interactions; and “Own it” is represented by an abstract copyright symbol with elements resembling people, underscoring the significance of taking responsibility and ownership.
