Daniel’s Donuts

Integrated Marketing Campaigns (Digital and Print)

Donuts Days Campaign

In collaboration with the marketing manager, I designed a digital campaign for “Daniel’s Donuts” to promote their special event, “Donuts Days,” on Instagram. The campaign featured a unique design with a variety of speech bubbles, showcasing different donut flavours and toppings, aiming to boost brand visibility, engage the audience, and drive sales.

The campaign highlighted the event details and various donut options, using playful fonts and speech bubbles to create a conversational tone. This approach made the content relatable and engaging, conveying the fun and indulgence of enjoying donuts. The combination of mouth-watering visuals and engaging captions produced an appealing and effective digital presence. These texts created excitement and urgency, encouraging viewers to participate in the event. Overall, the campaign successfully promoted the brand and encouraged sales.

Deliverables

| A set of Instagram posts | Created a distinctive Instagram campaign that effectively highlighted the variety of donuts, combining playful and appetising elements to capture the brand’s essence.

Marketing campaign introducing the new ‘Choc Hazelnut Crunch Donut’

In collaboration with the marketing manager, I crafted a digital campaign for “Daniel’s Donuts” to launch their new “Choc Hazelnut Crunch Donut.” The campaign’s vibrant design featured chocolate-coated donuts and a halved donut to showcase the rich chocolate and hazelnut custard filling. Our goal was to boost brand visibility, engage the audience, and drive sales by spotlighting this exciting new flavour.

The campaign included detailed information about the donut, with bold fonts and vibrant colours making the ads stand out and enticing viewers to try the new donut.

Deliverables

| Social Posts | Developed a distinctive Instagram and Facebook campaign that effectively showcased the new Choc Hazelnut Crunch Donut.

| Poster | Designed an eye-catching poster for display in the shopfront.

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Marketing campaign introducing the new ‘Cappuccino Donut’

I have also crafted another instagram campaign for “Daniel’s Donuts” to introduce their new “Cappuccino Donut.” The campaign started with pixelated teaser images and culminated in a clear reveal of the cappuccino-flavoured donut. Our objective was to engage the audience and boost sales by highlighting this exciting new flavour.

The campaign kicked off with three teaser posts featuring pixelated donut images and the text “GUESS THE NEW FLAVOUR!” This strategy was designed to spark curiosity and encourage audience interaction by inviting followers to guess the new flavour. These teaser posts created anticipation and engagement, prompting followers to participate in the guessing game. This interactive element increased audience involvement and built excitement for the reveal. The final post showcased the new cappuccino-flavoured donut with a clear, appetising image of the coffee custard filled donut topped with cream and dusted with cocoa.

Deliverables

| Instagram Posts | Developed a series of Instagram posts to introduce the new Cappuccino Donut.

| Facebook Post | Designed a unique tile to effectively showcase the new Cappuccino Donut.

| Website Banner | Created a web banner for use on Daniel’s Donuts website.