Developed a comprehensive branding solution for the prestigious new development, Les Jardin, located in Toorak. My process began with in-depth market research, followed by generating name suggestions that resonate with the target audience. I then crafted the visual identity through a meticulously curated moodboard, establishing the overall look and feel of the brand.

The branding journey included designing and showcasing the logo in situ, ensuring it seamlessly integrates with the development’s aesthetic. I extended the brand’s presence by creating a suite of marketing materials, including brochures, hoarding, A-frame display stands, and window decals for the display suite. Each element was designed to reflect the high-end nature of Les Jardin, enhancing its appeal and visibility.